The For Corporate Social Responsibility For A Company...

1.8 - As area sales manager for a company manufacturing and marketing outboard engines, you have been assigned the responsibility of conducting a research study to estimate the sales potential of your products in the domestic (U.S. or Canadian) market. Discuss key issues and concerns arising from the fact that you, the manager, are also the researcher. Our text suggests that often the most difficult issue arising from the fact that you, the manager, are also the researcher is that defining the objective can be somewhat difficult at first- as was the case in the â€Å"Bringing Research to Life† vignette (Cooper Schindler, 2014).In order to devise an effective research plan, one must understand the scope of the research, define the sampling, define the constraints and limitations of the study and select the appropriate data collection methods. Managers conducting market research must hold themselves to the highest of ethical standards, balancing social responsibility and corporate responsibility. The call for Corporate Social Responsibility or CSR is growing at a fast rate, and for good reason. Research has shown marked direct and indirect effect to firm financial performance, from both a broad and narrow view perspective, as well as a contingency perspective. The rationale is further categorized according to the risk cost reduction, competitive advantage, legitimacy and reputation, and synergistic value creation (Carroll Shabana, 2010). Finally, maintaining completeShow MoreRelatedHonda Motor Co., Ltd3431 Words   |  14 PagesProducts, services and target markets 3 Organizational Goals 4 Strategic goals 4 Tactical goals 4 Operational goals 4 Organization culture 4 Intrinsic aspect 4 Extrinsic aspect 5 Business Ethics and Social Responsibility 5 Integrated Social Contrct 5 Socio-economic view 5 Problem-solving and Decision-making 6 Problem identify 6 Performance deficiency problem 6 Decision-making program 6 Figure 1: Market Quality enhancement system in HondaRead MoreMarketing Strategy of India Yamaha Motor Pvt Ltd.13989 Words   |  56 PagesTHE PROJECT : The objective of this project is to identify and analyze the marketing strategies of automobile industry in two wheeler segment. Through this study I am able to find out the present status of the automobile industry (2-wheeler) in India. In this project I also review other research done for the 2-wheeler bikes. Through this project I study the distribution and marketing strategy adopt by YAMAHA Company. This project help me know about the most influencing media to create awarenessRead MoreMarketing Strategy of India Yamaha Motor Pvt Ltd.13976 Words   |  56 PagesTO THE PROJECT : The objective of this project is to identify and analyze the marketing strategies of automobile industry in two wheeler segment. Through this study I am able to find out the present status of the automobile industry (2-wheeler) in India. In this project I also review other research done for the 2-wheeler bikes. Through this project I study the distribution and marketing strategy adopt by YAMAHA Company. This project help me know about the most influencing media to create awarenessRead MoreProject Managment Case Studies214937 Words   |  860 Pagesstudies. I. Title. Printed in the United States of America Contents Preface xi 1 PROJECT MANAGEMENT METHODOLOGIES 1 Lakes Automotive 3 Fems Healthcare, Inc. Clark Faucet Company 2 5 7 11 IMPLEMENTATION OF PROJECT MANAGEMENT Kombs Engineering 13 Williams Machine Tool Company 15 Wynn Computer Equipment (WCE) 17 The Reluctant Workers 20 Hyten Corporation 22 Macon, Inc. 35 Continental Computer Corporation 37 Goshe Corporation 43 Acorn Industries 49 MIS Project ManagementRead MoreCrossing the Chasm76808 Words   |  308 PagesHarperCollins Publishers. 10 9 8 7 6 5 4 3 2 1 To Marie Contents PREFACE TO THE REVISED EDITION FOREWORD ACKNOWLEDGMENTS PART I Discovering the Chasm INTRODUCTION If Bill Gates Can Be a Billionaire 1 High-Tech Marketing Illusion 2 High-Tech Marketing Enlightenment PART II Crossing the Chasm 3 The D-Day Analogy v vi Contents 4 Target the Point of Attack 5 Assemble the Invasion Force 6 Define the Battle 7 Launch the Invasion CONCLUSION Read MoreSolutions: Income Statement and Pearson Education121412 Words   |  486 PagesValuation and Financial Modeling: A Case Study Financial Options Option Valuation Real Options Raising Equity Capital Debt Financing Leasing Working Capital Management Short-Term Financial Planning Mergers and Acquisitions Corporate Governance Risk Management International Corporate Finance 1 4 16 26 50 69 89 106 123 134 148 166 175 184 193 202 216 225 244 253 263 274 300 306 310 317 324 331 337 340 352  ©2011 Pearson Education, Inc. Publishing as Prentice Hall Chapter 1 The Corporation 1-1Read MoreProject Mgmt296381 Words   |  1186 PagesTopics Chapter 1 Modern Project Management Chapter 8 Scheduling resources and cost 1.2 Project defined 1.3 Project management defined 1.4 Projects and programs (.2) 2.1 The project life cycle (.2.3) App. G.1 The project manager App. G.7 Political and social environments F.1 Integration of project management processes [3.1] 6.5.2 Setting a schedule baseline [8.1.4] 6.5.3.1 Setting a resource schedule 6.5.2.4 Resource leveling 7.2 Setting a cost and time baseline schedule (1.3.5) [8.1.3] 6.5.2.3 Critical